Announcing Your Course Launch: Maximizing Impact on Social Media

Announcing Your Course Launch: Maximizing Impact on Social Media

Starting an online course is a significant undertaking, and it's essential to maximize your reach and get the word out to as many educators and experts as possible.

The best way to achieve this is by having great content and using the right distribution channels. For marketing success, content x distribution = marketing success. So it's crucial that your content resonates with your audience and that the distribution channels you use are where your prospects spend the most time.

In this article, we'll look at how to announce your course launch and maximize impact on social media. We'll start with the platforms you should use and then look at the type of content that works best.

What platform to use -

1. Most educators and experts have a sizable network and build their audiences through LinkedIn and Twitter. The nature of the posts can also easily be tweaked to cater to the relevant platform. If you are active on both, then you should post on both.

What kind of content works best -

Promoting your course is important, but posts should not jump straight to selling. The best approach is to use a 60/30/10 rule:

1. 60% value add. These are the key ideas and frameworks that your course will cover. The goal here is to establish yourself as an authority in the topics that the course will cover and get people excited.
2. 30% Course preview. Provide specifics on the key learning outcomes of the course, the expected material, and the setting of the course.
3. 10% (call to action) CTA, as you have already made the case for your course strategy place the join now option and course link as you have your prospect’s attention towards the end of your post.

Here's an example of a post that follows this formula:

Theme: Top questions I get asked all the time about {topic}

{Course topic} is hard. {What makes it hard? What is the impact if they don’t learn X?}.

{Introduce your main idea and briefly explain the benefits if the readers can achieve X result or prevent making X situation}.

• Question #1
• Question #2
• Question #3

Template/Examples: {Insert template}

{Provide examples}

P.S. I’m running an cohort-based course that will go deep into these frameworks along with other participants, here’s a link to sign up !

In conclusion, using social media to promote your course is a great way to reach a large audience. By using the right platforms and creating content that resonates with your audience, you can maximize the impact of your course launch and get more people interested in your online cohort-based course. If you follow the 60/30/10 rule and use the template provided, you'll be well on your way to a successful course launch.

Sign up for Eduweave's free Live Educator Bootcamp that will help you to launch your own cohort based course by clicking here