Developing a Unique Point of View
How to stand out and differentiate your course offering by developing and sharing your unique perspective
In the world of online education, there is a plethora of content available, making it challenging for educators and experts to differentiate themselves and make their courses stand out. In this article we will discuss how to leverage your Unique Point of View (POV) to convince people why they should learn from you specifically.
Your Unique POV is your fundamental belief in the topics that fall under your expertise aimed at exposing participants to ideas they may not have previously known. These can sometimes be controversial, but the goal is to start a conversation and spark curiosity. By developing and advocating for your unique POV, you will be able to differentiate yourself from others in your field and make a lasting impression on your participants.
How to develop your Unique POV:
- Ensure that your POV allows for meaningful conversations and debates.
- Teach your participants something relevant that they may not have encountered before.
- Your POV should be rooted in research and draw from your expertise, opinions without without evidence are meaningless.
- Merely stating your POV is not enough, you need to be an advocate for it.
Three examples of Unique POVs in different fields:
- A nutritionist who believes that a vegan diet is the best way to maintain optimal health.
- A product manager who believes that user interviews while useful are not the most important aspect of understanding user needs and in fact in many cases can be detrimental to product development.
- A climate scientist who believes that the safest, most sustainable and most effective way to deploy clean energy is through nuclear energy.
To make your unique POV stand out, it needs be shaped by your personal experiences and not generic statements. As you refine your POV, you will be able to convey your content with more conviction and enthusiasm, and attract more people who are interested in learning from you.
Putting things into practice:
- Identify one thing that you believe in, but others in your industry may disagree with.
- Determine what you want more people to understand about this thing.
- Identify something in the accepted status quo that you believe does not work and needs to be changed.
- Always be taking notes on reactions, feedback and conversations that your clients, friends and colleagues have as you share your point of view with them. Is it helping them solve problems or shaping their opinions, are they resonating with what you are sharing with them ?
Once you have identified these points, refine and frame them as follows:
- Most people think [A], but actually [B].
- Stop doing [A]. Start doing [B].
- The best way to [A] is to [do the thing that people usually avoid].
And remember, share your refined POV with friends, colleagues, and your network to gather feedback and determine which POV will form the core of your course positioning.
In conclusion, by developing and advocating for your unique POV, you will be able to differentiate yourself from others in your field and make a lasting impression on your participants. Start by identifying your unique perspective and refining it into a message that resonates with your audience.
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